BT Rebrand

I worked with Red&White Studio to create brand guideline films for the new BT refresh. The main objective was to create a series of films that showcased the new branding, but also show how best to use the brand kit in future when employees need to make promotional and training films for all the various company departments. They needed to be simple and informative and also give an overview of the more in depth guidelines found at BT’s brand central (The central hub for all BT Brand design elements and templates).

Co-Direction
Liam Lees | Chris Sayer

Client
BT

Agency
-

Studio
Red&White

Credits
Creative Director: Paul Franklin
Art Direction | Illustration: Liam Lees | Turlough Fortune
Animation: Chris Sayer | Liam Lees
Sound Design: Chris Sayer
Voice Talent: Colin Tierney
Producer: Anna Edmondson

Additional Info:
Design, Direction, Animation and Production by Red&White Studio