Samsung - #DoWhatYouCant

I worked with PICNIC to create this animated ode to the latest groundbreaking tech from Samsung. #DoWhatYouCant is their mission to create a world of endless opportunity and ensure impossible is the new normal. 3D, Motion Graphics and frame by frame animation were all put to use. PICNIC worked closely with BBH to expand the branding style into all three animation techniques.

Director
Liam O'Connor

Client
Samsung

Agency
BBH

Studio
Picnic Studio

Credits
Creative Director (BBH): Niek van Wingerden
Producer (BBH): Clementine Beck
Producer (Picnic): Thierry Levy
2D Animation: Ed Roberts | Thanh Tran
3D Animation: Dan Fitzgerald | Chris Sayer
Composite: Chris Sayer

Additional Info:
Design, Direction, Animation and Production by Picnic Studio